Ranked on Newsweek's Best Loyalty Programs 2023, United Dairy Farmers knows loyalty is the backbone of brand affinity. Centered around fuel discounts, UDF's loyalty approach uses exclusive app features, 1:1 campaigns, giveaways, and proprietary products and support that make guests feel personally valued. Loyalty has also enabled UDF to tap into what makes the brand unique by spreading awareness of their ice cream and in-house bakery products. Their mobile app, U-Drive Plus, grows customer lifetime value by giving members a reason to keep coming back.
United Dairy Farmers VP of Marketing, Denise Jenkins, joins Paytronix Senior Loyalty Strategist, Donnie Fairbanks, to discuss how UDF designed and evolved its nationally ranked program.