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United Dairy Farmers: How Personalized Loyalty Drives Revenue

About This Webinar

Ranked on Newsweek's Best Loyalty Programs 2023, United Dairy Farmers knows loyalty is the backbone of brand affinity. Centered around fuel discounts, UDF's loyalty approach uses exclusive app features, 1:1 campaigns, giveaways, and proprietary products and support that make guests feel personally valued. Loyalty has also enabled UDF to tap into what makes the brand unique by spreading awareness of their ice cream and in-house bakery products. Their mobile app, U-Drive Plus, grows customer lifetime value by giving members a reason to keep coming back.

United Dairy Farmers VP of Marketing, Denise Jenkins, joins Paytronix Senior Loyalty Strategist, Donnie Fairbanks, to discuss how UDF designed and evolved its nationally ranked program.

Agenda
  • Lessons from UDF's loyalty success
  • What today's consumers want from a convenience store loyalty program
  • The benefits of a 1:1 loyalty program
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Denise Jenkins

Denise Jenkins

Vice President of Marketing, United Dairy Famers
Vice President of Marketing, Loyalty & Insights, overseeing marketing for United Dairy Farmers' C-stores and retail fuel business, multiple ice cream CPG brands, new product innovation, consumer insights, and the U-Drive Plus loyalty program. Jenkins has led numerous new platforms for UDF, the current UDF mobile app, the Hi-Five Guest Experience and plant-based Homemade Brand Dairy Free ice cream. Her current priorities are growing U-Drive Plus and expanding order and delivery.
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Webinar hosting presenter

Donnie Fairbanks

Senior Strategist at Paytronix
A veteran of promotions and loyalty strategy spanning a broad mix of industries and iconic brands over the past 12 years, Donnie brings a particular focus on the customer relationship, helping C-stores take their programs beyond a simple transactional dynamic, where true brand loyalty lives. When not proactively problem solving for clients, he spends his free time optimizing his ROI in a number of competitive sports.
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Webinar hosting presenter

Ryan DiLello

Content Specialist for Paytronix
A journalist by night, copywriter by day, Ryan brings industry stories, trends, and best practices to improve your guest engagement strategies.
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Hosted By
Winsight webinar platform hosts United Dairy Farmers: How Personalized Loyalty Drives Revenue

Winsight

Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.
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