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About This Webinar

This webinar is sponsored by our partner King’s Hawaiian.

One of the nation’s most iconic brands, King’s Hawaiian shares insights and unique strategies to elevate in-store grab & go sandwich programs. Sharing the stage, some of most prominent and progressive retailers, spilling secrets on what’s been most effective in driving store traffic and attracting new customers.

When: Wednesday, January 27, 2021 · 01:00:00 PM · Central Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Director of Marketing – E.A. Sween Company
Melissa Hanson, MBA, serves as Director of Marketing for the E.A. Sween Company. E.A. Sween is a three-generation, family-owned company focused on providing food for People on the Go. Its most prominent brands include Deli Express® and Market Sandwich®.

Melissa graduated from Bradley University and earned her MBA at the University of Minnesota, Carlson School of Management. She has over 25 years of experience in marketing, management, business consulting, and nonprofit leadership. Previously, Melissa served as Director of Marketing and Public Relations for the Minneapolis Heart Institute Foundation and Vice President, Program Planning and Evaluation for Camp Fire National Headquarters. She was also CEO/President and co-creator of the Säjai Foundation; a national nonprofit focused on childhood wellness. Melissa’s packaged goods and B2B marketing experience includes companies such as General Electric, The Pillsbury Company, CNS, Inc., and Landscape Structures, Inc.
Webinar hosting presenter
Marketing Manager – E.A. Sween Company
Abby Ostlund is a Marketing Manager overseeing the sandwich brands at E.A. Sween Company. E.A. Sween is a three-generation, family-owned company focused on providing food for People on the Go. Its most prominent brands include Deli Express® and Market Sandwich®. Abby graduated from the University of St. Thomas with a degree in Marketing and Business Communications. She has 10 years of experience working in the CPG industry. Previously, Abby worked in marketing for SunOpta Inc. and Diageo.
Webinar hosting presenter Ivan Estrada
Team Lead Foodservice – King’s Hawaiian
Over his 15+ year career at companies such as PepsiCo, Nestle Purina and Grainger, Ivan has driven growth strategies through authenticity, critical thinking and imaginative storytelling. He currently leads foodservice sales and strategy for King’s Hawaiian and, along with his team, has been an instrumental part in the evolution of the company’s foodservice vision.
Webinar hosting presenter
Vice President, Sales & Trade Marketing – King’s Hawaiian
A true sales & marketing professional, Raouf has led both aspects of the business at Nestle, Diageo and currently King’s Hawaiian where he is responsible for customer, trade and omni-channel strategies. Building collaborative, high-performing teams has allowed Raouf to drive mutual growth for both brand and customer along the journey together.
Webinar hosting presenter
Director of Deli, Cold Cuts and Sushi at Rouses Market
Michael Westbrook serves as Director of Deli, Cold Cuts and Sushi at Rouses Market. Rouses Market, whose locations are centered in the Southwest region, just celebrated its 60th anniversary and is one of the largest independent grocers and fastest growing family owned companies in the United States. Michael graduated from Johnson and Wales University with a culinary foods degree and BA in business. He’s spent a majority of his career overseeing delis and bakeries at companies such as Harris Teeter, Wayfield Foods, Saverite Foods and The Fresh Market.
Webinar hosting presenter
Category Manager, RaceTrac
Hannah is a Category Manager at RaceTrac within their Food Programs Team working to bring unique and exciting offers to guests. Prior to this role, she spent five years in logistics focusing on project management, analytics, and process improvement.
Webinar hosting presenter Steve Holtz
Content Director, CSP
Steve Holtz is the Content Director for Winsight's convenience retail group CSP. He has been covering the convenience-store industry for two decades and the beverage category since 2004.
Hosted By
Winsight webinar platform hosts New World, New Playbook: Winning Retail through Grab n’ Go
Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.