In this episode of our "Innovative Weather Marketing" series, we are honoured to be joined by one of our historical customers, PEPSICO, that will introduce their decision-taking process based on weather-sensitivity for best sales opportunities.

We are looking forward to your attendance and participation in understanding how the PEPSICO Marketing Department takes advantage of Weathernews insights.

This webinar is part of a series of webinars based on WNI’s innovative weather marketing and intelligence that will enable fact-finding and optimized planning for your demand planning, supply-chain management, sales, and marketing process.

Please save the date of 26th November at 03:00 PM CET and make sure to join the discussion!
  • Opening words
  • About WNI’s technology and services
  • Weather-sensitivity at the heart of season launch
  • Valuable results of the Weathernews / PEPSICO partnership
  • Open discussion & Closing remarks
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    Olivier Hullot
    Shopper Insights & Analytics Manager Nutrition & Beverages at Pepsico
    Master of Econometrics, data analysis, and time-series @University Paris Nanterre
    International Client Business Partner @ Nielsen
    Directeur Consumer Research @Nielsen
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    Pierre Chantry
    Senior Operational Leader for Retail/FMCG at Weathernews France
    PHD in Oceanography & Meteorology at Universitée Pierre & Marie Curie (Paris) in 1995.
    Consultant from 1995 to 2002 at Altran Tech
    Weathernews France since 2003
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    Desiree Taferner (Moderator)
    Sales & Business Development Manager, WNI
    Specialist FMCG business optimization caring for Europe.
  • 1604569458-d07df37d19dab1dd
    Hiro Ogata
    Global Market Leader, WNI
    Marketing and Operation Executive for EU Energy and Retail/FMCG market in Weathernews Paris Center.