Fitness is changing before our eyes, with Silicon Valley starting to turn its attention to the industry. 2020 saw Apple Fitness+ burst onto the health and wellness scene along with the advancing technology of many others, including CLMBR, Peloton and Mirror. These latest examples of big tech giants (and their big data) emerging within the fitness industry can leave gym owners and personal trainers wondering if and how they can compete. FitNation stands for education and inspiration. Join us for this special edition of the show, where we have brought together some of the true heavyweights of the industry to discuss this quickly changing landscape.
We are proud to present the following speakers to this special edition of FitNation:
Avrum Elmakis, CEO of CLMBR
Hugo Braam, CEO of Virtuagym
Andrew Kolman, Senior Director of Technology + Business Development at Johnson Health Tech (Matrix)
Stefan Wild, Digital Experience Manager at Life Fitness
We will be answering the following questions and many more:
What is the future of the total consumer experience, both at-home and in-facility?
How is big tech changing consumer needs and demands?
What are the most effective marketing strategies in this new landscape?
Will small and medium fitness businesses still be relevant?
Avrum Elmakis is the co-founder and Chief Executive Officer at CLMBR. A serial entrepreneur, Avrum has founded and sold many successful businesses, and won EY Entrepreneur of the Year in 2013. At CLMBR, he is responsible for leading a team of...
Hugo Braam is the Co-founder and CEO of Virtuagym. He served as an IP lawyer at the international firm Bird & Bird before starting Virtuagym in 2008. With more than 200 employees and offices in Amsterdam and South America, Virtuagym provides...
Senior Director of Technology & Business Development at Matrix
Andrew Kolman currently serves as the Senior Director of Technology & Business Development for Johnson Health Tech, which is headquartered in Taiwan with its global marketing headquarters near Madison, Wisconsin. In this role, he oversees all...
For over 50 years, Life Fitness has been dedicated to creating innovative fitness solutions that benefit both facilities and exercisers. Stefan Wild is a former 110m hurdler turned personal trainer and fitness manager at top-notch clubs. He is...
Virtuagym is a provider of fitness technology for coaching, member engagement, and club management. The platform delivers a complete ecosystem with integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, wearables, online coaching, scheduling, billing, and more.