Brand strategies are moving from “selling” to “telling”. With a highly competitive market, it’s imperative to create a compelling story online to influence customers and separate yourself from your competitors.

But how do you create a unique story that matches your brand values and attracts the right customers? And more importantly, how do you create a unique voice in today's noisy world of Social Media?

Alvin Hussey, Business Development Director at The Hook, will explain how to curate original content for your brand’s storytelling, sharing his knowledge gained through negotiating creative marketing solutions for some of the biggest brands like Apple Music, Lionsgate and Samsung.

Covering the aspects of how to maximise content individually and collectively for social platforms, following if and how to incorporate Influencer Marketing into your outreach and video you will gain great insight into the newest trends and give you a headstart into mastering the future of Social Media storytelling.