To bring your product to market, you need to show its combined clinical and economic value. But what if your studies are already underway and don’t include economic data. Or… maybe they do, but they won’t be finished for a long time and you need to communicate your technology’s value NOW.

How can you gather value-focused data to impact your short-term market access strategy?

One of the most under-utilized and most cost-effective methods is the collection of enrolled patient billing data from facilities participating in your studies. Medical resource utilization and charge data gleaned from patient bills can be used to build highly impactful facility-focused and payor-focused value propositions.

In this webinar you'll learn:
The necessary steps to enable billing data collection within a planned clinical study
The necessary steps to retroactively collect billing data after prospective study completion
How to collect billing data as part of a retrospective study
The types of value-focused "stories" you can tell using billing data
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  • Beth1
    Dr. Elizabeth Brooks
    EVP, Global Commercialization Services
    Beth is a renowned health economist who has helped medical device, biotechnology and pharmaceutical clients around the world succeed in the US healthcare marketplace. With more than 20 years of experience in helping clients with market access and reimbursement challenges, her expertise includes design of cost-effectiveness, budgetary impact, and predictive value analysis models; development of interactive pricing tools; and design, analysis, and communication of prospective health economic studies to inform healthcare decision-making.

    Beth is known for her practical approach to market access and skill in analyzing complex market scenarios and designing creative, cost-efficient research and communication programs to impact both traditional and non-traditional market uptake channels. Dr. Brooks holds a Ph.D. in mathematics from Duke University.