About
What drives us to take action—and what holds us back?

In Procrastinators Run Marathons, author Bruno Guardia explores the hidden conflicts that cause people to delay their goals, even when they know what to do and why it matters. Through the story of Daniel, a disciplined yet unfulfilled professional, and Bruce, a once-driven runner rediscovering purpose, Bruno reveals how inner contradictions can derail progress and how clarity of focus can restore it.

This special TOCICO Author Spotlight examines how the stories we tell ourselves create the real constraints to action and how the Theory of Constraints offers practical insight into overcoming procrastination. It’s an invitation to reflect on the gap between knowing and doing—and to rediscover the motivation to take the next step forward.

Whether your “marathon” is a personal goal, a business transformation, or simply finishing what you start, this session will offer a relatable and inspiring look at how progress begins with focus.
When
Wednesday, February 4, 2026 · 10:30 a.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • Lessons from Procrastinators Run Marathons and their link to TOC thinking
  • Finding focus and purpose in your own “marathon”
  • Live Q & A with Bruno
Presenter
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Bruno Guardia
Bruno Guardia is a software engineer, career coach for other software developers, and consultant for multiple companies and customers; generally teaching. Born and raised in Mexico City, he lives in Seattle, Washington with his wife, daughter, and dog.

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