About
Join author Robert Lee for a TOCICO Authors Spotlight featuring his new book, Home for Dinner: A Real Estate Novel. Through the story of a real estate professional working harder and harder without getting the results—or the life—he expected, the book challenges one of the industry’s most persistent assumptions: that the answer to better performance is simply more hustle.

In this conversation, Robert will explore how a focus on constraints and profitability can change the way real estate professionals think about productivity, capacity, and growth. Attendees will hear how identifying what truly limits performance can lead to better business results, smarter use of time, and a more sustainable way of working—with the possibility of actually making it home for dinner.
When
Wednesday, September 23, 2026 · 12:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • Why More Hustle Isn’t the Answer
  • Profitability as a Professional Standard
  • Finding the Constraint—and Getting Home for Dinner
  • Live Q&A with the Robert
Presenter
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Robert Lee
Robert (Rob) Lee lives in Dallas, GA with his wife, girls, and pets. He’s an AI Branding Academy Partner, AI Persona Method Certified, REEA Gold Standard Instructor, and member of the Paulding Board of Realtors. His marketing agency, The Lesix Agency, helps Real People make Real Money in Real Estate with AI Employees. He’s developed 90-Minute Marketing Department, and his class, the AI Marketing Toolkit, won the 2025 Classroom Program of the Year by REEA.
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