About
What if focusing on cost is actually making your organization weaker?

In An Ode to Speed, Justin challenges the traditional obsession with cost reduction and argues that organizations should be optimized for speed instead. Grounded in Goldratt’s Theory of Constraints, this mini-book makes a bold case: when speed becomes the default driver of decisions, profitability and competitiveness follow.

In this webinar, we’ll discuss:
Why cost-based management holds organizations back
How a focus on speed changes decision-making
The practical implications for leaders

Small book. Big impact. Join us for a live discussion and rethink what your organization should really be optimizing for.
When
Wednesday, April 15, 2026 · 12:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenter
1770936250-d557b188c1f44b83
Justin Roff-Marsh
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