Are synthetic users the next big thing in UX research, or should we approach them with caution? As user recruitment becomes more challenging, and participant fraud rises, many UX teams are considering synthetic users to streamline usability testing and research.
Join our upcoming webinar to discover:
* What synthetic users are, how they work, and whether they have a place in the world of UX research
* The risks, limitations, and potential opportunities of using AI-generated participants
* Why research with real participants remains critical for reliable insights
* Practical tips for getting the most value from your user research
Whether you’re a seasoned UX expert or new to usability testing, this session will help you navigate the evolving landscape of user research and make informed decisions about integrating synthetic users into your UX projects.