Are synthetic users the next big thing in UX research, or should we approach them with caution? As user recruitment becomes more challenging, and participant fraud rises, many UX teams are considering synthetic users to streamline usability testing and research.
Join our upcoming webinar to discover:
* What synthetic users are, how they work, and whether they have a place in the world of UX research
* The risks, limitations, and potential opportunities of using AI-generated participants
* Why research with real participants remains critical for reliable insights
* Practical tips for getting the most value from your user research
Whether you’re a seasoned UX expert or new to usability testing, this session will help you navigate the evolving landscape of user research and make informed decisions about integrating synthetic users into your UX projects.
ethnographic research and service blueprinting.
She is passionate about immersing herself in and understanding each client’s world, and working collaboratively to create solutions that meet the needs of businesses and their users. She has experience of working with a huge variety of clients from start-ups to global corporates, including: BBC, Kew Gardens, RNIB, BT, John Lewis, Accor Hotels, Virgin Media, B&Q, Sky, Buckinghamshire County Council, UK Parliament and Imperial College Business School.
She has accreditation as a Certified Professional for Usability & User Experience (CPUX), has also written and teaches the ‘Fundamentals of Service Design’ course at Bunnyfoot and delivers bespoke training to clients. She regularly speaks at UX and Service Design events; past talks include UX Oxford, City University, and the Service Design Fringe Festival.
With a background in psychology and a master’s degree in UX, Alison had a number of varied roles before joining Bunnyfoot, both agency and client-side. These included leading Usability and UX departments at NatWest and online bank Egg, and establishing a user-centred design capability at Razorfish.
