Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions

Shoppers aren’t patient—and if they can’t find the right product fast, they’ll bounce. For brands, poor product discovery isn’t just a UX issue—it’s a conversion killer.

This webinar will explore how brands like Free People, Centrum, and RMS Beauty are turning product discovery into a full-on growth engine—driving higher AOV, more conversions, and real retention. We’ll break down exactly how they do it using interactive quizzes, guided experiences, and personalized journeys.

What powers all of it? Zero-party data—information that customers willingly and proactively share, like preferences and needs. You’ll see how these brands collect it through value exchanges and activate it to deliver smarter, intent-driven recommendations.

You’ll learn:

• How to use guided experiences to capture real buyer intent (not just clicks)
  
• Why smart recommendations beat “you might also like” every time
  
• How to trade value for data and build loyalty in the process
  

If you're serious about leveling up your product discovery strategy—and tired of bounce rates that burn—this one’s for you.

Get ready to leave with actionable insights to turn product discovery into your best conversion tool.