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About This Webinar
The rules of customer engagement have changed. Today’s customers don’t just respond to marketing; they optimize against it. From "strategic abandonment" to timing purchases around predictable promo cycles, the Apex Consumer understands how your systems work and uses that to their advantage.

At the same time, AI adoption is accelerating, but many teams still struggle to translate it into meaningful impact. In this session, Iterable experts break down findings from their new 2026 Customer Engagement Report, based on insights from 1,500 consumers and marketers, and show how to turn those insights into action.

Learn how to move beyond static automation and leverage AI to build adaptive, responsive campaigns that outpace even the most strategic customers.

  • Identify the 'Apex Consumer' and how they're reshaping engagement
  • Translate behavioral insights into adaptive next-best actions
  • Identify where AI can drive impact across content, campaigns, and journeys

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Katie Gray
Senior Integrated Marketing Manager
Katie Gray is a Senior Integrated Marketing Manager at Iterable, where she leads integrated campaigns and works directly with brands to improve their customer engagement strategies. With over ten years of experience, she combines strategic planning with hands-on execution, ensuring marketing efforts flow seamlessly across channels and audiences.
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Cory Wang
Senior Solutions Consultant, Iterable
Cory Wang is a Senior Solutions Consultant at Iterable, where he has spent over four years building personalized user experiences powered by AI and scalable platform solutions. He is passionate about growth marketing and known for creative
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