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About This Webinar
Search has changed and the playbook has been added to. In fact, good SEO helps you perform well on AI. In 2025, AI-powered results are taking over, rankings are changing. ChatGPT, for example, is mostly text-based, ranking feeling answers, but brands still rank. Organic traffic is shrinking fast, and most brands aren’t ready.

In this webinar, Gerald Murphy from Semrush and Myriam Jessier from Pragm will show you exactly what’s happening behind the scenes of AI search, backed by fresh Semrush data. More importantly, you’ll walk away with a clear AI visibility audit framework that helps you see where your brand stands today and how to stay visible when nobody clicks.

This session is built for marketing leaders who want clarity, not hype, and a practical process they can put to work right away.
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Myriam Jessier
Founder, PRAGM
Myriam Jessier is a trusted consultant to CMOs, celebrated for their unique ability to transform highly technical marketing concepts into clear, actionable strategies. Renowned for blending data-driven insights with creative storytelling, Myriam specializes in AI-powered brand voice, technical SEO, and digital strategy. As the founder of PRAGM, a boutique digital marketing agency, they have empowered organizations ranging from Fortune 500 companies to innovative startups and major media groups to thrive online.
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Gerald Murphy
Senior Solutions Business Manager, SEO | Similarweb
Gerald is a seasoned digital strategist with over a decade of experience helping enterprises leverage data-driven insights to achieve measurable growth. With a background in Information Retrieval, he brings a unique ability to align digital initiatives with business objectives, turning complex challenges into actionable strategies.
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