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About This Webinar
Competitive and economic pressures are silently undermining margins, forcing brands into a constant, costly cycle of acquisition when retention efforts fail.

Join this webinar to learn how AI, when combined with the power of human connection, can stop the drop—moving beyond mere discounts and rewarding past relationships.

You’ll come away with:
  • Five high-impact AI levers that “frontier firms” can use to create and compound customer loyalty in a highly competitive landscape
  • Case studies of impactful AI in action, with the results they achieved
  • Actionable advice and strategies on how to take your loyalty efforts to the next level by harnessing AI’s precision and human empathy in tandem
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Mallory Friese
Senior Director, Content Marketing
Based in the Bay Area, Mallory Friese is the Senior Director of Content Marketing at Braze. With over a decade of experience leading content strategy at Slack and Glassdoor, she specializes in building high-impact content marketing programs that drive business growth, elevate brand authority, and deepen customer loyalty.
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Ishan Sharma
Principal Creative Strategist
Ishan Sharma is a Principal Creative Strategist at Braze helping brands turn their customer engagement into long-term loyalty strategies. He specializes in translating Braze’s platform capabilities into creative applications that cut through the noise meaningfully and drive lasting relationships.
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