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About This Webinar
AI is narrating your brand—whether you like it or not.

Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. If your brand doesn’t show up the way you intended, that’s not a bug—it’s the new default.

That’s why marketing leaders need a new operational capability: a Brand Control War Room. In this session, Myriam Jessier (Technical Marketing Expert) and Gerald Murphy (Evangelist, Semrush Enterprise) introduce the Brand Control Quadrant, a pragmatic framework for seeing and shaping your AI-narrated brand in real time.

You’ll learn how to:
  • Run “AI narrative audits” to assess how LLMs currently interpret your brand.
  • Build a rapid-response protocol for when generative search misrepresents your identity.
  • Treat brand assets as training data—actively curating what AI learns and repeats.
  • Identify and influence brand proxies—unofficial signals and terms that shape how AI contextualizes your business.

This isn’t a speculative future. It’s already happening. And this session is your playbook to ensure AI reinforces your brand narrative—instead of rewriting it.

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Myriam Jessier
Founder, PRAGM
Myriam Jessier is a trusted consultant to CMOs, celebrated for their unique ability to transform highly technical marketing concepts into clear, actionable strategies. Renowned for blending data-driven insights with creative storytelling, Myriam specializes in AI-powered brand voice, technical SEO, and digital strategy. As the founder of PRAGM, a boutique digital marketing agency, they have empowered organizations ranging from Fortune 500 companies to innovative startups and major media groups to thrive online.
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Gerald Murphy
Evangelist, Semrush
Gerald is a seasoned digital strategist with over a decade of experience helping enterprises leverage data-driven insights to achieve measurable growth. With a background in Information Retrieval, he brings a unique ability to align digital initiatives with business objectives, turning complex challenges into actionable strategies.

Gerald’s tech career includes impactful roles at “BrightEdge”, delivering bespoke analyses to inform strategy and “Similarweb”, where he bridged the gap between GTM strategy and product innovation. Now, as an Evangelist at Semrush, Gerald partners with business leaders to showcase how cutting-edge tools and data-led insights drive competitive advantage, maximise ROI, and foster sustainable growth.

Gerald specialises in integrating digital strategies with organisational goals, empowering teams, and unlocking opportunities in an ever-evolving digital landscape.
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