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Marketing teams are under pressure to drive more growth across more channels—with fewer resources. But without a real-time, complete view of your customer, it’s impossible to personalize at scale, optimize spend, or prove what’s working. Disconnected tools and siloed data only make it harder.

That’s why many teams are turning to Customer Data Platforms (CDPs)—to unify customer data across touchpoints, streamline operations, and build real-time profiles that power smarter journeys. In this webinar, you’ll learn how leading organizations use CDPs to create unified profiles that drive measurable results. Whether you’re evaluating a CDP or looking to get more from one, you’ll walk away with a clear picture of what success looks like—and how to get there.

You’ll learn how to:

  • Replace siloed tools with a single source of truth
  • Cut acquisition costs and boost LTV through smarter orchestration
  • Eliminate wasted spend on underperforming campaigns
  • Prove ROI by linking cross-channel engagement to business outcomes

If you’re a CMO, growth leader, or marketing ops lead ready to turn real-time data into smarter customer journeys, this session is for you.
1749060779-01e3da3e30c86e6a
Regional Director Commercial Sales EMEA , Twilio
1749060792-9de6191bc238bcaf
Senior Solutions Engineer, Twilio
1750712241-5e3f228423f0d8d8
FM Marketing Director - EMEA, Twilio
Alex is an experienced and accomplished senior marketing executive with over 15 years’ experience in delivering international award-winning marketing and communication strategies, product launches and new business growth initiatives. He has held an Advisory Board Member position at the MMA (Mobile Marketing Association) for four years and is regularly part of industry award judging panels, such as The Drum - MOMA and EMMAs (Effective Mobile Marketing Awards).
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