Webinar: This is What Happens When You Add AI to Your (Fragile) Stack & Processes by Third Door Media

| Eastern Time (US & Canada) (GMT -5:00)

About This Webinar

AI is quickly becoming part of digital ecosystems and marketing stacks that weren’t built to support it.

Legacy systems, rigid content models, and disconnected workflows often limit what AI can actually deliver, resulting in inconsistent outputs and low adoption.

In this webinar, we’ll explore why legacy tech struggles under AI pressure, what marketers experience when AI is layered onto existing processes, and how to evaluate whether an ecosystem is truly ready for AI. AI doesn’t magically fix fragile systems, it amplifies what’s already there, good and bad, and introduces new considerations across technology, workflows, and brand governance.

We’ll discuss:

Why legacy marketing technology often blocks AI performance
How AI exposes system, process, and workflow limitations
What “AI readiness” really means for marketers (beyond tools and hype)
Where AI delivers value even in imperfect stacks
How to reduce risk and improve outcomes before scaling AI initiatives.

Brandon Watts

Director of PR and Communications at Storyblok

Brandon Watts is a PR and communications leader with 20+ years of experience in shaping the narratives of tech companies, from startups to enterprises with millions of users. As a former journalist and contributor to Fast Company, Entrepreneur, Adweek, and more, Brandon understands both sides of the media landscape.

Matthew Flanagan

Digital Experience Sales Lead and Strategic Partnerships at Elevate Digital

Operating at the intersection of business development and solution strategy, Matthew leads Elevate Digital’s strategic partnerships with key technology providers. Grounded in understanding how real people use technology, he excels at guiding enterprise organizations to better design, implement, and govern digital experiences that grow with them.