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About This Webinar
From AI Max and PMax to Meta’s endless new “Plus” products… from TikTok and YouTube to Reddit being pitched as the next frontier… everywhere you turn, there’s another “must-test” growth hack. Agencies, platform reps, in-house team members and vendors keep making bold promises – sometimes about features that haven’t even launched yet. And then there’s the tidal wave of AI hype: Are machine-made videos really better (and cheaper) than real production? Do automation and “agents” actually create results or just add noise and complexity?

This webinar cuts through the clutter. You’ll learn:
  • How to spot platform innovations worth testing (and which to ignore)
  • The truth about AI-generated creative and when human content wins
  • How to evaluate “black box” solutions from agencies and reps
  • The timeless fundamentals of growth that transcend platform hype


If you’ve been wondering which levers to pull and which distractions to leave behind, this session will give you and your team a clear, focused roadmap.

Consider this your anti-sales pitch in a world chock-full of hype. It’s time to focus on what matters again.
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Mike Nelson
Co-Founder, Four15 Digital
Mike Nelson has been raising the bar for paid media performance since 2009. In 2010, he co-authored the pioneering Alpha-Beta account structure for paid search, a framework still influencing strategies today. Now, Mike’s focus is on mastering and adapting to the ever-evolving algorithms of major ad platforms with precision and discipline.

He works hand-in-hand with clients to bring clarity, scalability, and measurable growth to their accounts. A former math teacher, Mike instills critical thinking and a holistic perspective in his team - ensuring optimizations are guided by insight, not outdated tactics.
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Keenan Townsend
Sr. Director of Paid Media
With over 10 years of experience in digital marketing, Keenan has worked across B2C, DTC, B2B, and affiliate verticals. He excels at translating high-level business strategy into actionable tactics within the advertising platforms. Keenan is certified in Google Search, Shopping, Video, Display, and Mobile, as well as Facebook’s blueprint buyer course. Keenan takes pride in helping clients achieve their digital marketing goals at scale.
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