The loyalty gap: What customers value vs. what brands deliver

Loyalty enrollment is one thing—true engagement is another. Exclusive new research from Braze suggests that brands’ conceptions of what drives loyalty is not always aligned with what consumers actually value. In fact, only 4% of consumers say they stay enrolled in a loyalty program because they genuinely like the brand, and 42% believe brands don't even notice when they stop engaging.

Separate loyalty myths from what the data says. Learn where loyalty programs lose people, and what actually makes them stay.

Join this session to discover:

• How to capture true loyalty, beyond just sign-ups
  
• What earns repeat purchases (hint: it's not always the biggest offer)
  
• Trends in consumer comfort levels with data and AI, and how to personalize without sacrificing trust
  
• Loyalty campaign examples from leading brands that show measurable lifts in conversion, engagement, and revenue