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About This Webinar
Generative AI is no longer an experiment—it’s rapidly becoming the default way customers discover, evaluate, and engage with brands. These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did. Waiting is no longer an option: brands that don’t actively optimize for Generative Engine Optimization (GEO) risk invisibility.

In this webinar, we’ll share:

  • The growing urgency of GEO: How the landscape continues to change and why every quarter of delay increases the gap between early movers and those left behind.
  • How LLMs shape reputation differently than traditional media: Brand perception is now being mediated more by algorithms—and what that means for your strategy.
  • Adobe’s own journey using LLM Optimizer to elevate and refine our brand presence in AI-driven channels.


You will also get a live look at Adobe LLM Optimizer to see first hand the tool enables continuous learning and optimization to keep your brand discoverable, credible, and competitive.

Whether you lead digital strategy, brand, content, or SEO, this session will give you the insight, urgency, and actionable steps to thrive in an AI-first world where brand reputation is being shaped in real time by LLMs.

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Kathie Yang
Senior Product Marketing Manager, Adobe
Kathie Yang is a Senior Product Marketing Manager at Adobe, focused on shaping and launching agentic applications. She has recently helped organizations enhance site performance, content strategy, and AI search visibility through products like Sites Optimizer and LLM Optimizer. With a background in digital marketing and business strategy—and as a former end-user of Adobe’s DX suite—Kathie brings a practical, customer-first perspective to solving real business challenges and delivering impactful products.
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Emily Kellman
Manager, Product Management, Adobe
Emily is a Manager of Product Management on the Adobe.com team in charge of all things personalization, helping customers find the right digital media products for their needs. She helps bring to life the Adobe.com experiences that leverage the amazing generative AI technology that Adobe has to offer. As of late, Emily is leading a team of marketers developing Adobe’s new Generative Engine Optimization strategy. Prior to her role as a Product Manager, she was a consultant for Adobe’s DX product suite, including Analytics, Audience Manager, and Target.
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Aditi Dutt Chaudhuri
Principal Product Manager, Adobe
Aditi Dutt Chaudhuri is a Principal Product Manager at Adobe, where she focuses on building intuitive, AI-powered, and data-driven products that enable global brands to drive measurable impact across their digital experiences.
Over her 7 years at Adobe, Aditi has spearheaded cross-functional initiatives that have shaped product roadmaps, launched industry-defining capabilities, and scaled innovations to meet the evolving needs of enterprise customers. She brings deep expertise at the intersection of product management, artificial intelligence, and digital marketing—and is passionate about turning complexity into clarity for users and businesses alike.
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