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About This Webinar
Think you’ve optimized your paid search campaigns? Think again. Many marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when no one else is bidding on them. The culprit? A flaw in auction dynamics, causing you to bid against yourself. BrandPilot calls this the Uncontested Paid Search Problem.

In this webinar, Jenn Paterson and John Beresford of BrandPilot AI will break down the Uncontested Paid Search Problem and show you how to identify and eliminate this hidden drain on your budget.

You’ll learn:
  • Why uncontested keywords can still trigger inflated CPCs
  • How to detect when you're bidding against yourself
  • The real cost of the “Google Tax” on your brand campaigns
  • Proven tactics to stop the waste and reclaim your paid search ROI

If you’re serious about performance, it’s time to stop overpaying—and start winning.
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Jenn Paterson
BrandPilot.AI
Sales Management, Business Development + Digital Marketing Leader with over 11 years’ of experience driving revenue growth and enhancing band presence. Areas of refined experience include search and social advertising strategy.
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John Beresford
BrandPilot.AI
John’s career has been dedicated to the Art + Science of sales, where where he now helps technology companies accelerate their revenue strategy while developing world-class sales organizations in the process.
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