Winning Visibility in the Age of AI, Social &Fragmented Discovery
Reserve Your Spot
First Name*
Last Name*
Work Email*
Company*
Phone*
Job Title*
Annual Revenue*
Country*
✓ I give permission for my information to be shared with Semrush, and I agree to be contacted by Semrush.*
By submitting this form, I agree to the Third Door Media Terms and Privacy Policy, and that my contact information, including email address, may be shared with the sponsor.
About This Webinar
Search is not a single destination. Consumers are discovering brands through Google, ChatGPT, Reddit, YouTube, LinkedIn, AI Overviews, communities, reviews, and countless other touchpoints that influence decisions long before a click ever reaches your website. As search behaviors evolve, traditional SEO alone is not enough.

In this webinar, we'll explore how the search landscape is changing and why visibility across
multiple platforms is becoming just as important as rankings in traditional search engines. We'll separate hype from reality and discuss what the data reveals about where users are researching, evaluating, and making decisions. Whether you're responsible for SEO, content, brand, digital PR, or demand generation, you'll walk away with actionable insights for navigating this new era of organic visibility and operating with a search everywhere mindset.

At this session, you will learn how to:
  • Understand how search behavior is evolving and where consumers are discovering, researching, and evaluating brands beyond traditional search engines.
  • Learn how to build visibility across the search ecosystem, including AI platforms, social channels, communities, reviews, and other emerging discovery touchpoints.
  • Gain actionable strategies for adopting a “search everywhere” mindset and aligning SEO, content, digital PR, and demand generation efforts to maximize organic visibility.
1791572142-5b87f527d611cb44
Nikki Lam
SVP, Head of Earned Media, NP Digital
Nikki Lam is SVP, Head of Earned Media at NP Digital, a global digital marketing agency named 2026 Performance Marketing Agency of the year by AdAge. She specializes in developing Search Everywhere strategies that help brands build visibility, authority, and measurable growth across traditional, AI and social search.Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi's, T-Mobile, Office Depot, American Airlines, Western Union, SoFi more.

As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego and SMX Advanced, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and open dialogue about the ever-changing search landscape.
Share
COPY
Powered by BigMarker