Register
First Name*
Last Name*
Work Email*
Company*
Phone*
Job Function*
Annual Revenue*
Country*
By submitting this form, I agree to the Third Door Media Terms and Privacy Policy, and that my contact information, including email address, may be shared with the sponsor.
About This Webinar
Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search.

We’ll break down key industry trends, challenges, and opportunities, based on a fresh survey of hundreds of marketers. You'll learn how brands use AI-driven workflows across SEO, content, PR, and social strategies while mitigating risks and developing ethical standards. Find out how your marketing strategies should evolve, and ensure your brand remains relevant in the future of search.

After this session, you'll be able to:

  • Understand how consumer search habits are shifting across key demographics and how trust in AI-driven content is changing.
  • Explore insights from a survey of hundreds of marketers on how AI tools are being integrated into marketing workflows and what early case studies reveal about their effectiveness.
  • Discuss emerging industry standards around AI disclaimers and ethical considerations in AI-generated marketing.
  • Know which websites are prioritized in LLM training sets, what it means for search visibility, and how to position your brand for AI-driven search results.
  • Optimize AI-generated content, maintain brand visibility in AI-driven search, and balance automation with human expertise.
1752157363-46c648ed993fe21a
Kelsey Libert
Cofounder, Head of Digital PR, Fractl
Kelsey Libert co-founded Fractl in 2012, transforming it into a top-ranked content marketing agency recognized by the Clutch Leaders Matrix, which evaluates over 30,000 firms worldwide. Under Kelsey's leadership, Fractl's Digital PR team was recognized as BuzzStream’s “Top 5%: Most Effective Accounts” for Digital PR. Kelsey has published research on industry best practices in Harvard Business Review, Inc, Entrepreneur, Search Engine Land, and more, in addition to speaking at US-based MozCon and Pubcon and global conferences. At Fractl, Kelsey's overseen the creative strategy and PR efforts on over 5,000 campaigns for Fortune 500 brands and SMBs including multi-year contracts with Adobe, Upwork, Paychex, and more. Fractl is renowned for content strategies that drive high-authority earned media, trust signals, thought leadership, domain rankings, brand engagement, qualified organic traffic, and a bottom-line impact.
1741709404-8c26e041479e7fb6
Danny Goodwin
Managing Editor of Search Engine Land & Search Marketing Expo
Share
COPY
Powered by BigMarker