Google Ads Masterclass: Local Search Strategies That Convert

Local search ads are about more than just visibility — it’s about being the first choice when high-intent customers are ready to call.

Managing local Google search campaigns at scale isn’t easy. From competing in crowded categories to closing tracking gaps and proving ROAS, marketers face unique challenges when trying to connect local intent to real business results.

Join this Masterclass to hear Google Ads experts from Roto-Rooter and Invoca share best practices for turning local searches into appointments and sales. You’ll walk away with actionable strategies to capture more high-quality leads, reduce CPA, and prove the full value of your local ad spend.

In this session, you’ll learn how to:

• Optimize Google Ads for local intent and high-converting traffic
  
• Get credit for every phone lead and conversion to prove ROAS
  
• Scale local campaigns across multi-location and franchise businesses
  
• Apply proven tips to reduce wasted spend and capture qualified phone leads
  
• Reduce missed calls and convert more phone leads to customers or patients