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About This Webinar
You can’t track prompts the way you track SEO rankings. AI search reshapes how users explore and evaluate brands. Marketers need better ways to connect what happens in prompts to what happens in reality.

In this webinar, Myriam Jessier, search industry veteran, will break down how prompt tracking, persona injection, and clickstream data work together to reveal where your brand shows up or doesn’t inside LLM-driven environments.

You’ll learn how to choose the right prompt types for your brand, use behavioral data to validate performance, and reconstruct real customer journeys beyond synthetic test conditions.
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Myriam Jessier
Founder, PRAGM
Myriam Jessier is a trusted consultant to CMOs, celebrated for their unique ability to transform highly technical marketing concepts into clear, actionable strategies. Renowned for blending data-driven insights with creative storytelling, Myriam specializes in AI-powered brand voice, technical SEO, and digital strategy. As the founder of PRAGM, a boutique digital marketing agency, they have empowered organizations ranging from Fortune 500 companies to innovative startups and major media groups to thrive online.
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