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About This Webinar
For some marketers, Digital Asset Management (DAM) systems are costly, complex, and require a lot of manual intervention. For others, DAM is where assets go to die. Generative AI (GenAI) can automate and alleviate many of the challenges in working with today’s DAM systems and can also accelerate the creative processes.

In this webinar, we’ll demonstrate how marketers are integrating GenAI into DAM systems to automate routine workflows, reduce repetitive tasks, and unlock new creative potential. We’ll share real examples of how teams are achieving remarkable results with intelligent asset tagging and also explore innovative use cases like natural-language searching and asset ideation – fueling the creative process and leading to faster, better marketing campaigns.

What you’ll learn:

  • How GenAI can automate asset tagging and generate business-specific metadata to improve asset findability and reuse
  • Real use cases for GenAI in the creative process, helping to accelerate ideation and asset creation
  • A phased approach to progressively grow your use of GenAI without disrupting existing workflows

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Chris McLaughlin
Chief Marketing Officer, Vertesia
Chris McLaughlin is Chief Marketing Officer at Vertesia, where he leads the company’s global go-to-market strategy and helps customers rapidly build and intelligently operate GenAI solutions. He brings more than 25 years of experience in enterprise software, with leadership roles spanning high-growth startups and large global organizations. Prior to Vertesia, Chris served as Chief Revenue Officer at Hyland Software, a $1.2 billion leader in content services, and as Chief Product and Marketing Officer at Nuxeo, where he helped increase revenue by over 500%. He has also held senior executive roles at LumApps, Dell EMC, and Thunderhead. Chris earned his degree from the University of California, Los Angeles, and lives in Colorado with his wife and three children.
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Mary Kaplan
Director of Product Marketing, Vertesia
Mary Kaplan drives brand awareness and platform adoption as the
Director of Product Marketing at Vertesia, where she architects and
executes impactful go-to-market strategies for their generative AI
solutions. Her ten-year career in SaaS organizations has provided a
comprehensive understanding of the customer journey, with experience
in implementation, sales, and marketing. Prior to Vertesia, Mary
served as the Head of Product Marketing at LumApps, a leading employee
intranet platform. A Trinity University alumna, Mary makes her home in
Dripping Springs with her husband and baby boy.
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