AI’s Next Leap: How First-Party Data And Governance Unlock Personalization At Scale

AI is no longer just about efficiency—it’s becoming the engine of full-scale media transformation. But most organizations are still stuck in pilot mode, struggling to bridge the gap between experimentation and enterprise-wide adoption.

The roadblock? Personalization—the very promise of AI—requires trustworthy, well-governed first-party data. Without it, teams face fragmented systems, blind spots, and stalled progress.

What You’ll Learn

In this session, Deloitte and OneTrust experts will unpack:

• The state of AI adoption across agencies, brands, and publishers
  
• High-impact use cases already driving results (audience segmentation, data aggregation, real-time optimization)
  
• The emerging “Customer Data Divide” between business demand and IT governance
  
• How first-party data readiness and governance accelerate personalization at scale
  

Why Attend?

You’ll walk away with a clear understanding of how to:

• Move from pilots to transformation with AI
  
• Turn first-party data into a trusted, scalable asset
  
• Align business and IT teams around a common personalization strategy
  
• Stay compliant, collaborative, and future-ready
  

Reserve your spot today to see how your organization can close the gap and unlock the next leap in AI-powered personalization.