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About This Webinar
Consumer expectations for personalized experiences have never been higher. Yet 85% of marketing execs are concerned their messages aren’t hitting home. Thankfully, advancements in agentic AI are helping marketers transform into strategic conductors, amplifying their ability to gain context, apply intelligence, and deliver more relevant customer interactions at scale.

If you find yourself curious, eager, or even under pressure to embrace AI to power your customer journeys, we’ll show you how to get started.
Join this webinar to unpack the what, why, and how of AI decisioning for marketers. You’ll come away with:


  • What AI decisioning actually is and what it’s capable of, compared to traditional segmentation, orchestration, and personalization capabilities

  • The impact of AI on both the marketer and consumer experience

  • How AI will continue to shape the future of customer engagement, in both strategy and execution

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Kevin Shectman
Senior Director, Product Marketing, Braze
Kevin Shectman is a Senior Director, Product Marketing at Braze. He’s spent the last ten years helping marketing and technology leaders unpack the latest trends, create winning marketing strategies, and deliver more relevant, engaging customer experiences.
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