If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist.
It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such as pricing and contract terms.
Attendees will learn how to assess the performance of their paid search agency and make informed decisions about if they are meeting their specific needs. Additionally, attendees will receive a comprehensive checklist to use as a guide during their own agency evaluations. Join us to learn how to effectively evaluate your paid search agency or improve your in-house strategy.
Senior Director, Paid Solutions, iQuanti
Born and raised in New Zealand, Matt has over 20 years of experience in marketing. He began planning and buying print campaigns before making the shift to digital in the early days of the industry.
After roles in New Zealand and Australia, Matt moved to London, where he began his Digital journey - first by trafficking and planning early display campaigns and then setting up a Paid Search department. Since then, Matt has worked at large network agencies (iProspect, Mediacom, and Assembly), running effectively Paid Search campaigns for a range of clients, including Direct Line Insurance, the AA, RBS/NatWest Banks, and Balenciaga.