At a time when the digital marketing playbook is being rewritten, SEO today isn’t what it used to be.
While keyword research is still a great way to uncover opportunities to drive organic traﬃc back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics (the what, why, and when behind userʼs search intent).
Join CallRail’s panel of experts and learn why Google prioritizes behavioral analytics and search intent over keywords alone. Key takeaways:
- Guidance on what search intent is and how you can meet your searchers’ intent
- How you can improve search rankings by understanding user behavior
- Examples of quality SEO content built around search intent