At a time when the digital marketing playbook is being rewritten, SEO today isn’t what it used to be.

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics (the what, why, and when behind userʼs search intent).

Join CallRail’s panel of experts and learn why Google prioritizes behavioral analytics and search intent over keywords alone.

Key takeaways:

  • Guidance on what search intent is and how you can meet your searchers’ intent
  • How you can improve search rankings by understanding user behavior
  • Examples of quality SEO content built around search intent
Tue, Jun 22, 2021 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
Michael Hurley
VP, Sales & Marketing, Einstein Industries

Post UCSD Michael started his career working for Mediagrif Interactive Technologies, now mdf Commerce. For the last 13 years he has been working for Einstein Industries dealing with all aspects of SEM; sales, marketing, operations and product development.
Kyle O'Brien
Director, Client Success, Einstein Industries

Kyle has worked in the online marketing space for over 13 years, specializing in industries ranging from Real Estate, Legal, and Elective Healthcare. He has spent these years working hands-on with individuals and practices covering a wide range of markets.