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When it comes to programmatic advertising, consent isn't just a requirement; it's the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance?

Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted and personalized ads, maintaining regulatory compliance with the latest data privacy requirements, frameworks and signals such as TCF 2.2, CPRA, GPP, GPC and more.

Key takeaways:

  • Learn how to seamlessly align your ad strategies with evolving privacy preferences to ensure effective monetization while respecting user trust.
  • Discover how OneTrust’s Consent & Preferences solution empowers you to gather, manage, and transmit consent signals, paving the way for compliant programmatic advertising without compromising revenue potential.
  • Uncover tactics to harmonize privacy compliance, audience engagement, and revenue generation.

Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits.
Group Product Manager, OneTrust Consent & Preferences
Patrick Whitney serves as a Group Product Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Patrick supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Patrick earned a Master’s degree in Management, Technology, and Entrepreneurship from EPFL (École Polytechnique Fédérale de Lausanne), and a Bachelor’s, with highest honors, in Civil Engineering from the Georgia Institute of Technology.