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The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behavior, leaving sellers struggling to keep up.

Buyers engage with both digital and physical experiences but use multiple channels along the purchase journey. This calls for a hybrid selling approach across several channels, serving customers where they want to buy and in real-time.

What does this mean for marketers challenged with successfully launching products, campaigns and unique customer experiences?

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face.

Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results. You'll also learn:

  • Key findings from the MarTech survey and report
  • Successful strategies for improving internal alignment across your go-to-market teams
  • Internal improvements that will enhance your customers' experience
  • Tactics marketers use to drive successfully drive demand
  • The sales and marketing technology that works

Private Equity/Growth Equity Practice Lead for Winning by Design
Lauren helps transform high-growth organizations through go-to-market strategies focused on revenue optimization and delivering excellent customer experiences. She brings incomparable energy, vision, and intelligence across her 25 years of leadership experience. Lauren has driven growth and successful outcomes for her clients, including Adobe, Airbnb, American Express, GE, Google, HP, IBM, JP Morgan Chase, LinkedIn, Microsoft, Salesforce and Tableau, as well as dozens of private equity-backed growth stage technology companies.

She is a co-founder and executive board member of Women in Revenue, a 501(c)(3) organization, which empowers current and future women leaders in technology sales, marketing, and customer success roles with education, mentorship, and networking opportunities.
Vice President, Corporate Marketing, Highspot
Lucas leads Highspot’s Corporate Marketing team, including communications, content marketing, demand generation, and events. He is an authentic marketing leader and storyteller with a track record of driving high performance for marketing teams at hyper-growth startups and publicly traded technology leaders. Earlier in his career, Lucas served in a range of marketing roles at Isilon Systems through the company’s 2006 initial public offering and eventual $2 billion acquisition by EMC in 2010.
Director, Custom Content, Third Door Media
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a former writer/producer for and produced thought leadership for KPMG.

Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.