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Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels?

Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave.

No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn:

  • How to take the guesswork out of your marketing strategies for good
  • How to use data-driven insights to optimize your campaign performance with a 360- degree customer view
  • A crawl, walk, run approach to personalization to craft meaningful experiences that drive customer value
  • How one brand boosted its sales by 30%, repurchase rate by 27% and return-on-ad-spend by 69% with an insights-led, personalized marketing approach

Product Marketing Manager, North America, MoEngage
Luisa is the Product Marketing Manager for North America at MoEngage. She has extensive experience in marketing across various industries and business models, including Fintech, an AI-powered Ad Tech startup and now Martech. She holds a PMMC® Core Certification from the Product Marketing Alliance.
North America Marketing and Sales Lead, MoEngage
Meagan White leads the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the martech, customer experience, and content management sectors, managing marketing strategies in various functions, including demand generation, digital marketing, product marketing and communications. She holds a master’s degree from Boston University.