About
Your lead engagement process involves a lot of moving parts. It requires harmony between people and technology to work properly. But reality gets in the way. Even the most thoughtfully designed lead engagement processes fall prey to Murphy’s Law—anything that can go wrong, will—leading to disjointed Sales and Marketing relationships, awkward customer experiences, and ultimately lost revenue.

Join us for a webinar on June 17 at 1:00pm EDT (10:00am PDT) to learn how Conversational AI helps Demand Gen and Marketing Ops leaders ward off Murphy’s Law; ensuring alignment between Sales and Marketing throughout the buyer’s journey and driving delightful experiences for prospects and customers. We’ll talk through five practical applications of Conversational AI throughout the engagement and Sales process:

1. Pre-Qualify Inbound Leads BEFORE Sales Hand-off
2. Improve Event/Webinar ROI
3. Convert Inbound Demand
4. Accelerate Pipeline Opportunities
5. Reactive Dormant DemandRegister now to save your spot!

Register now to save your spot!
When
Thursday June 17, 2021, starting at 10:00 AM PDT
Presenters
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Rashmi Vittal
Chief Marketing Officer

Rashmi brings to Conversica extensive experience in building marketing strategies and teams for both start-ups and large enterprises. Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, where she was responsible for the go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has held various marketing leadership positions at IBM, Oracle and Neustar. Rashmi holds a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.
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Amanda DePaul
Senior Director of Demand Generation, Conversica

Amanda DePaul is the Senior Director of Demand Generation at Conversica, where she leads a team of digital, program, and events rockstars and drives the company's pipeline generation
strategy. She's passionate about redefining traditional demand gen and blurring the line
between analytical and creative functions to create more cohesive marketing campaigns and
high-functioning marketing teams. Prior to Conversica, Amanda has held demand gen and ops
leadership roles at Host Analytics (now Planful), Domo, and MapR Technologies.
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