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Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can't do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you'll unlock the full potential of your customer data and your email.

Don't miss this panel discussion with Kara Trivunovic, SVP, Strategic Solutions at Zeta Global, Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture, and Roy Wollen, President at Hansa Marketing Services-- a CDP Agency and Lecturer at Northwestern University, where they will uncover how a symbiotic relationship between your CDP and ESP can enable:

  • Streamlined marketing workflows
  • Increased ROI
  • Unified customer views
  • More precise personalization and segmentation

GVP, Strategic Solutions at Zeta Global
Kara brings nearly two decades of marketing expertise, specializing in digital marketing with a focus on email and social media strategies. She has developed a deep understanding of email marketing's legal and best practices, making her a valued consultant in the field's dynamic landscape. Kara holds a degree from Purdue University and resides in St. John, Indiana, with her family.
Sr. Manager, Customer Data Platforms/MarTech at Accenture
Jim is a Technology Strategist leveraging customer data and digital tools to operationalize effective, efficient, and scalable processes as well as shaping strategic vision for data alignment to drive business growth. He acts as the primary liaison and change agent across the enterprise, communicating with a broad array of cross-functional stakeholders to identify process improvements, design technical landscape, drive change management, and communicate progress. Jim bridges technology and business users to ensure the optimal solution for clients.
President, Hansa Marketing Services - a CDP Agency and Lecturer at Northwestern University
Roy Wollen is a Lecturer at Northwestern University. Roy’s academic work focuses on data-driven marketing and marketing effectiveness measurement. Roy is also President of Hansa Marketing Services, a CDP agency. The work is a blend of Insights and Engagement, where analysis and research are the foundation of how brands reach customers through campaigns.

Roy has led some of the top marketers in industries such as travel, financial services, b2b and multi-channel retail. Prior to Hansa, Roy worked at Experian, one of the largest database companies in the world.