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Learn how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity.

In this session, you will learn:
  • How to drive growth, build loyal customer relationships, and work smarter with AI
  • How to solve business use cases across the entire customer lifecycle
  • Lessons learned and actionable insights for getting started
Senior Product Marketing Manager
Andrew Lee is a Sr. Product Marketing Manager for Salesforce Data Cloud. He sits at the intersection of marketing, sales, and product teams, focusing on product messaging and positioning, launches and go-to-market strategy, strategic events, and more. Andrew is passionate about leveraging data and storytelling to change the way people view and use technology.
Senior Director, Data Science
Sonia is a Senior Director, GM of digital channel analytics at Salesforce. With over 20 years of experience in brand and direct response marketing analytics, Sonia has a proven track record of delivering impactful results for global brands through data & analytics products & services.

Sonia's core competencies include cross-channel attribution and measurement, audience segmentation and activation, demand estimation and goal setting, testing and experimentation, personalization and identity management. She is also a thought leader and a speaker on topics related to modern marketing, such as data clean rooms, identity resolution, and media data measurement on connected television. More recent topics have been on CDPs and personalization.

She is passionate about developing people and processes, and driving forward brand and business goals with data and insights!