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The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

So, what is 2024 shaping up to be and what are some top trends in Paid Search Advertising that are expected to gain traction?

Join, Sreekant Lanka (SVP, Digital Solutions at iQuanti) and iQuanti’s guest speaker, Irina Klein (Senior Managing Director & Head Digital Marketing at OneMain Financial) on this Search Engine Land webinar as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the digital marketing landscape in 2024.

Key Takeaways:

  • AI & Automation Mastery and Evolving Paid Search Ecosystem
  • Privacy and Data Regulation
  • Emerging Ad Formats
  • Voice Search & Visual Search

As a webinar attendee you will have an opportunity to assess your paid search strategy and design an industry-aligned plan for 2024.
SVP, Digital Solutions at iQuanti
Sreekant Lanka is the SVP, Digital Solutions at iQuanti, where he leads cross-media and omni-channel solutions. Sreekant is a seasoned executive with leadership experience in different functional areas with Fortune 500 companies.

Previously, he headed Programmatic Account Strategy for Google (India) and has led financial strategy and campaign operations for large global advertisers.

Passionate about developing and nurturing talent, Sreekant teaches courses in sales & marketing at leading business schools and is a widely recognized speaker, having served as a TEDx speaker and a panelist on Talks at Google. With an MBA from INSEAD, France, he advises early-stage start-ups across different sectors.