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Consumers around the world turn to search engines to solve their problems and discover new brands.

Marketers understand the importance of search – whether it's organic or paid – in reaching, engaging, and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity.

Join international digital marketing experts Clayton Warwick, Gary Reilly, and Jeramie Heflin to uncover the five key mistakes brands make in international search and what you need to do to get it right. Find out:

  • Why translating English content won't deliver results
  • How user experience impacts organic and paid search performance
  • Technical considerations that can make or break your search efforts

Senior Director of Digital & Creative, Wordbank US
Clayton Warwick is the Senior Director of Digital & Creative at Wordbank in Denver, leading both individual functions to create integrated programs that maximize performance against client KPIs. His 13 years in the advertising industry, combined with his entrepreneurial ventures, provide a unique foundation for developing innovative, strategic solutions for global brands through digital mediums.
Digital Strategy Director, Wordbank London
Gary Reilly is an international performance marketer with 10+ years' experience helping global brands achieve their business goals with integrated digital solutions. As the Digital Strategy Director at Wordbank, he develops multi-faceted solutions for clients, creating measurable channel experiences that drive growth.
Senior Global Marketing Manager, Safeguard Global
Jeramie Heflin is the Senior Global Marketing Manager at Safeguard Global, a company dedicated to helping companies hire and pay workers in over 165 countries. As a passionate international marketer, Jeramie helps develop and execute go-to-market strategies in new markets.