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The concept of the funnel is so fundamental to digital marketing, it's hard to imagine a world where it doesn't serve as the go-to metaphor for lead generation and capture.

There's only one problem: it doesn't fit with the way real humans engage with information on today's internet.

With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb.

Join us for a look at why Charlotte was way ahead of her time and learn:

  • Why the waste present at the top of most funnels leads to poor organic traffic outcomes
  • What industry-leading marketers and researchers like Gartner are saying about the modern buyer's journey
  • How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page one rankings

Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.
VP of Marketing & Acquisition, DemandJump
Drew is a data-driven marketing authority with a proven track record of changing the culture around how decisions are made and helping businesses from startups to publicly held companies use data to drive marketing and finance decisions.