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The traditional marketing funnel has long been the go-to metaphor for lead generation and capture. There's only one problem: it doesn't fit with the way real humans engage with information on today's internet.

With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—it's time to embrace a new framework that better aligns with the way modern consumers engage with content – the spiderweb.

Join DemandJump’s Chief Solution Officer Ryan Brock in this session and learn:
  • Why the waste present at the top of most funnels leads to poor organic traffic outcomes
  • What industry-leading marketers and researchers like Gartner are saying about the modern buyer's journey
  • How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page-one rankings

Register and attend this webinar to unravel the secrets behind the spiderweb strategy that will help boost your search rankings.
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years of experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.

Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of Page One or Bust! podcast.