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With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue.

Where is your organization on the journey to delivering personalized experiences to its customers?

Join Redpoint Global Chief Marketing and Strategy Officer John Nash, as he discusses how your organization’s utilization of a CDP can:

  • Advance from data silos to transparent, customer-focused data quality functions by focusing on automated data ingestion and data quality

  • Embrace the transition from product-centric, simplified segments to dynamic segmentation that reflects real-time aggregations

  • Shift from managing activities that optimize any one channel to full customer value optimization, laser focused on enhancing lifetime value, thanks to journey optimization and measurement

Chief Marketing and Strategy Officer, Redpoint Global
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. John invented several patented business methods, and also co-authored the book The Deciding Factor, the Power of Analytics to Make Every Decision a Winner.