With a 98% open rate vs email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact with businesses. You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day.

Unfortunately, only a fraction of local businesses use text as a marketing tool, even though local businesses are uniquely situated to use it to connect with customers in a way digital companies can’t compete with.

To learn just how critical text messaging has become for local businesses, join experts from Podium as they unveil findings from more than 1,000 consumers who shared their sentiment and familiarity with texting local businesses, and how ripe the opportunity is for those businesses who leverage it.

You’ll take away insights from Podium’s latest research report 2021 Local Business Messaging Trends, including:

  • How messaging has evolved over the last decade, and how customer preferences impact local businesses
  • How to create an effective text message strategy (and what to avoid)
  • How promotional text messages can be an effective marketing channel for local businesses of all sizes

Hally Pinaud
Head of Product Marketing at Podium
Hally Pinaud is a marketing leader with over 10 years of experience in the marketing and CX technology space. She leads product marketing for Podium, where her team drives vertical positioning, product launch, and content marketing. Prior to Podium, Hally led product marketing at Gainsight, and global content marketing at Marketo. She holds an MBA in Product Management from Boston College
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