There are many tools on the market that help create relevant and personalized messaging for your customers. But without an agile approach to digital marketing, your business may still be challenged with getting people to take action.

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble.

Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams.

Key takeaways:

  • Deliver digital creative across channels, formats and markets at scale
  • Streamline and automate your workflow to optimize messaging across audiences and creative variants in real time
  • Personalize messages at scale as we approach the end of the third-party cookie era

Nehal Patel
Head of Customer Success, Americas - Ad-Lib.io

Nehal Patel enjoys the dynamic world of startups and has helped to define and create customer engagement strategies and processes for several B2B businesses in the AdTech & Martech space. She spent the last 12+ years being a strategic advisor to global fortune 500 companies helping them maximize value from their investments in platforms and data to better manage over $1B in ad spend, assisting brands with challenges in CRM, campaign management, attribution and mix-modeling. Nehal is a graduate from Bentley University in Marketing/Business Law. She loves to spend time with her family and can't wait to get back to traveling the world.
Jill Noble
Global Integrated MarComms Manager, Shell
Tara Sparks
Executive Director, Global Digital Marketing, Estée Lauder
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