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The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior.

However, adapting to these changes is not straightforward, as each generation has unique needs, values, and expectations that brands need to consider when developing marketing strategies.

Join Melissa Tatoris, Vice President of Retail Strategy and David Schey, Senior Vice President of Data Cloud Solutions, as they reveal extensive research and insights into the newest trends shaping retail, from the emergence of “phygital” retail to the latest in experiential innovations, loyalty programs, and live-streaming. Melissa and David will also explain how brands can leverage these insights to create customer experiences tailored to each generation's unique needs.

In this webinar, you will learn:

  • Top trends in retail and how consumer generations influence them
  • Gen Z, Millennials and Gen X: How to connect with each generation
  • Digital and retail trends by generation and mapping to experiences
  • Favorite content, brands, locations, and channels by generation

Vice President of Retail Strategy, Zeta Global
Melissa Tatoris is VP of Retail at Zeta Global, the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. With a 20+ year record of driving top and bottom-line impact, she is known for being an innovative thought leader focused on delivering compelling marketing strategies, as well as creating innovative ways to challenge the status quo. 
Senior Vice President of Data Cloud Solutions, Zeta Global
David leads the Data Cloud Strategy team, where he helps develop solutions and partner with clients to leverage both 1st party and Data Cloud assets to solve the most pressing marketing business problems. Since graduating from University of Maryland, David has spent over 20 years working across different verticals helping companies become more data-driven to expand the capabilities of business analytics, BI, predictive analytics (including AI/ML), customer intelligence, deterministic measurement and more. Prior to joining Zeta in 2017, David held senior leadership roles with Digitas, Merkle, and Epsilon.