The Art of Winning Audiences Through Content

About This Webinar

In today’s digital age, a well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. Join Eric Sutton (Head of Design & Content at Laurel Road) and Wayne Cichanski (Vice President, Search & Site Experience at iQuanti) on our upcoming webinar as they decode the art of winning audiences through content.

Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn't just about content creation; it's about delivering experiences that convert.

Don't miss out on this opportunity to transform your content strategy and truly connect with your audience. Register Now!

Agenda:

Audience targeting through persona and conversion data

How to discover new audiences

Let the data science guide you

Creating content strategies for new audiences

How to translate data findings into content strategies

Delivering effective content

Connecting user intent to user demand

Creating highly engaging content

Successful outcomes

Review of a successful case study

Eric Sutton

Head of Design & Content at Laurel Road

Eric is an accomplished design leader with over 20 years of experience across a variety of industries – from beauty and media to travel and financial services.

In 2022, Eric was appointed Laurel Road’s Head of Design & Content, giving him the unique opportunity to lead all creative efforts for the business, including design and content for our suite of digital products and services and for our multichannel marketing and advertising efforts that support those products and services.

In his role, Eric leads a full-service, in-house creative studio focused on strengthening our mission-driven brand, supporting growth and retention strategies with performance-optimized assets, and delivering best-in-class product interfaces and user experiences.

Prior to joining Laurel Road in 2017, Eric previously held a variety of design and creative leadership roles in brand, marketing, and product design at Estee Lauder, America Online, MySpace, American Express, and American Express Global Business Travel.

Wayne Cichanski

Vice President Search & Site Experience, iQuanti

Wayne is a digital marketing executive, thought leader & expert in search strategy and site experience, as well as an international speaker with over 28 years of experience in digital marketing, web strategy, and search.

Wayne heads the global SEO and site experience practice at iQuanti, an award-winning digital marketing agency. Wayne has worked with leading enterprise clients such as American Express, Chase, Discover, Goldman Sachs, 3M, Honeywell, and Mayo Clinic, and his writings and blogs can be found in publications like Search Engine Journal, Search Engine Watch, Inc., CMO.com, and The Wallstreet Journal.