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To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

If your brand lacks a pristine golden record for each customer, join Redpoint's John Nash, Chief Marketing and Strategy Officer and Beth Scagnoli, Vice President of Product Management, as they discuss the best steps to get started, as well as:

  • Different types of data enrichment, including behavioral, demographic, and geographic

  • ‘Golden record’ use cases to drive consumer engagement and ROI

  • Streamlining your technology stack and rationalizing competing technologies

  • Privacy and data clean room considerations

VP of Product Management, Redpoint Global
Beth Scagnoli is a technology professional with 20 years of expertise in the software industry. As VP of Product Management, Beth is tasked with overseeing the Redpoint Interaction product and other customer-facing products from Redpoint Global. Beth has worked on various client implementations and has been directly involved with the operations, services, support and engineering teams.
Chief Marketing and Strategy Officer, Redpoint Global
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launchingnew solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.