Driving Resilience Through Social Business Transformation
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About This Webinar
Social-first brands are repositioning social media at the core of the entire brand and customer experience. Deloitte Digital research reveals that these leading organizations achieved an average revenue increase of 10.2% as a direct result of their social strategies.

Join Kenny Gold, US Head of Social, Content, and Influencer at Deloitte Digital and Christina Kavalauskas, US Group Strategy Director, Social Innovation and Operations at Deloitte Digital, for a webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth through:

  • Share of Culture: A new approach to social communities
  • Co-Creation: The power of creator partnership
  • Discoverability: The future of search – and commerce – is social

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Kenny Gold
Managing Director, US Head of Social, Content and Influencer
Kenny Gold joined Deloitte Digital in 2021 as a managing director and head of social, content and influencer. In this role, he helps clients meet their business goals through best-in-class social media strategies and activations. Prior to his time at Deloitte Digital, Kenny was Executive Director of Social Media at Grey Group NA. In this role, he led agency-wide efforts to deliver social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflected the agency’s expanding set of skills, better connecting creativity, technology, and human insight for the betterment of brands.
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Christina Kavalauskas
Senior Manager US Group Strategy Director, Social Innovation and Operations
Prior to her time at Deloitte Digital, Christina worked on the platform side, building creative strategy practices at both TikTok and Snap. While at TikTok, she led creative agency platform adoption focused on TikTok-first creative thinking. She's helped clients like Pivotal Ventures, Ad Council, Chipotle, Taco Bell, and P&G break through on social in innovative ways. Christina spent the last six years on the social platform side, at TikTok and Snapchat focusing on creative strategy development and ecommerce. She has led Cannes and Clio award-winning campaigns and enjoys hypothesizing where digital will take us next.
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